Definition Business Level Strategy

A business level strategy definition can be summarized as a detailed outline which incorporates a company s policies goals and actions with the focus on being how to deliver value to customers while maintaining a competitive advantage.

Definition business level strategy. The business strategy is a detailed plan outlined on how to deliver value to customer at the same time positioning itself as having a competitive advantage over the competitor. It is used to ascertain business lines expansion and growth takeovers and mergers diversification integration new areas for investment and divestment and so forth. The business goal is achieved by the effective execution of different business strategies. Business level strategies concern how an organization should compete whereas corporate level strategies concern in what businesses an organization should compete.

Corporate level strategy is a long range action oriented integrated and comprehensive plan formulated by the top management. Another way to say this is that business level strategy looks at how to win within a market and corporate level strategy looks at what markets you should be in. These outcomes are as varied as the approaches that corporations implement in the spirit of business level strategies. Promoting a business level strategy is an open ended methodology that allows for furthering the overall goals of an organization.