Definition For Diffusion Of Innovation

Diffusion of innovation doi is a theory popularized by american communication theorist and sociologist everett rogers in 1962 that aims to explain how why and the rate at which a product service or process spreads through a population or social system.

Definition for diffusion of innovation. The book was first published in 1962 and is now in its fifth edition 2003. Everett rogers a professor of communication studies popularized the theory in his book diffusion of innovations. Diffusion of innovations is a theory that seeks to explain how why and at what rate new ideas and technology spread. And that an innovative product spreads diffuses through a market not in one straight course but in successive overlapping waves.

Diffusion of innovation theory is used to explain the acceptance and diffusion of a new product or new idea over time.